Cadbury Roses are a mainstay across Australian households...
Collaborating with Hogarth, Media Monks, and Ogilvy, we sought to usher this heritage brand into a new era, celebrating its past success, but acknowledging its relevance in today's market.
In two new brand films, we look at the ways in which this iconic chocolate has been an steadfast point of connection and reconnection for Australian families. A force that brings people together, time after time.
Working with powerhouse agencies Media Monks, Hogarth and Ogilvy, we told timeless, simple stories for the modern Roses consumer.