Polperro Hero Campaign
Polperro is one of Red Hill’s most respected wineries. Their wine, their interiors, their approach to farming, everything about the place feels refined. But their marketing hadn’t quite kept up. The visuals didn’t reflect the experience of being there, and the bigger story behind the brand, especially around sustainability, wasn’t being told.
The challenge
Polperro has a genuine, long-term commitment to biodynamic farming and caring for the land. But to a new audience, that story wasn’t coming through. Their materials looked dated, and their deeper values were getting lost. The goal was to create something that felt elevated and cinematic, while also making their philosophy more accessible.
What we did
We developed and directed a short branded documentary that captured the heart of the place. The film weaves together observational moments, honest interviews, and rich, cinematic visuals. It’s about more than wine. It’s about patience, intention, and a way of thinking that’s all too rare in a fast-moving world.
The result
The film now sits at the centre of Polperro’s digital presence. It helps new customers understand what makes the winery special, and gives existing fans a deeper connection to the brand. It’s helped reposition them not just as a beautiful destination, but as a business with values that matter.