A campaign for Found Space, made with CHEER SQUAD. The shoot took the products into natural settings, with underwater filming and sauna and ice-bath setups built on location.

"We wanted to push the commercial into some vast, dramatic places, leveraging an expansive visual connection to health and wellbeing.

We abandoned initial plans to use dream screen tech in favour of authenticity, instead favouring to shoot the commercial out in the wild. This meant battling all of the elements, building and powering a sauna on a cliff's edge and the depths of a forest, shooting underwater in an ice-cold sea and constructing an ice bath on a beach. All whilst talent braved the cold in pretty minimal clothing.

Despite some monumental logistical challenges, I’m proud of what everyone involved managed to pull off."

Three days, three products, four locations, and a fervent adherence to our creative idealism.